Solving the problems of effective business management is associated with a variety of current goals facing the same and, by implication, requires the construction of appropriate models of efficient business. The article presents two problems of doing business which, apart from their common target being an improvement of business efficiency, have different current goals. The creation or development of any business involves the construction of a specific business plan for it, including a list of those areas of business development, the implementation of which will increase its efficiency. The first problem considered in the article is related to the phased implementation of all areas of efficiency improvement in order to ultimately obtain the greatest efficiency of their realization. The second one solves the problem of increasing efficiency by partially implementing efficiency improvement directions from the initial list, taking into account certain limitations, for example, in conditions of limited company resources. For the construction of models which would meet the problems set, an efficiency criterion is substantiated and proposed in the article, and Algorithms 1 and 2 are developed which made it possible to build the efficient business models which take into account the difference in its current goals. The authors have developed a multi-stage Algorithm 1 for the generation of individual sets of areas for improvement of efficiency to be used to solve the tasks at hand. Algorithm 2 implemented at each stage of Algorithm 1 has been developed by the authors by using the Pareto optimality method but supplemented by taking into account the features and objectives of the current tasks set for the business. The use of such algorithms has made it possible to build efficient business models enabling not only to obtain an economic effect inherent to each efficiency improvement area, but also to ensure additional growth thereof driven by the properties of the developed algorithms.

This work is devoted to the study of pricing issues for obtaining maximum profit when selling consumer goods at a constant purchase price. The said goods come in from either manufacturers or warehouses where the retail companies buy the goods in order to sell them directly to the consumers. The dependence of the selling rate per unit of time on the level of the added price in relation to the purchase price of the item is established by the means of sales price variation. The object of the research is the specific case of a linear approximation of said dependence, which is usually actualized in the event of either more elastic or less elastic demand for goods, when they are sold through Internet platforms. The proposed approach to determining prices of all the goods which are being sold for maximizing the total profit from the sales of all consumer goods or maximizing the total revenue throughout the whole period of sales time, based on the search of extremum points of the profit and revenue functions for each item of goods remains valid in the case of more complex approximations by quadratic and cubic functions of demand function. The type of the function of maximum value added revenue and the type of the function of maximum profit can be both found per unit of time depending on the variable level of the added price included into the sales price of the item. The type of maximum revenue function can be found per unit of time depending on the sales price of the item. The extremum points of the found functions are being determined. The theorems have been proved, that the extremum points which are being determined appear to be the maximum points of the researched functions for each item of goods, when the maximum profit or the maximum revenues are reached by selling goods to consumers. All common variables of said functions are found by summing up these functions among the multitude of goods on the interval of the whole sales time. The received data is used for the practical implementation of an effective sales strategy that ensures maximum profits for companies specializing in direct sales to consumers of the purchased goods. An applied methodicalэф approach to the sales of goods which ensures maximum profit from the sales in the field of elastic demand approximated by a linear function and under the condition of a constant purchase price for goods is proposed and theoretically substantiated.

For a comprehensive assessment of the management decisions quality, it is necessary to take into account heterogeneous information presented both in numerical form and in natural language expressions. The effective occurs the use of data mining including neural network clustering and fuzzy set theory. The article presents our approach to the use of these methods for evaluating risks and the management decisions quality in Russian higher education on the example of the implementation of the most ambitious Project 5-100 for it. On the example, the expediency of the neural network clustering to assess the possibility of achieving the goals of any such large-scale project has been proved. Clustering the information database used for the analysis, makes it possible to carry out an objective selection of candidate universities-candidates for the right to receive state subsidies, as well as to adjust the composition of the Project participants. Another methods of intellectual analysis – the construction of a complex of fuzzy inference systems, – confirmed the possibility of a quantitative fi evaluating of the project based on the expert verbal estimates of the project. At the same time, the neural network clustering initially illustrated the unattainability of the Project 5-100 goals. The use of a complex of fuzzy inference systems confirmed this statement by the very low quantitative final assessment of the project on the basis of verbal expert opinions.

Currently, at the global and regional (national) levels, the expert community, as well as statesmen, have prioritized the task of practical implementation of the Sustainable Development Goals (characterizing the dynamics of a development of various parameters of socio-ecological and economic systems). Achieving these goals requires serious analytical work based on a deep and comprehensive analysis of a processes taking place in various spheres, as well as the formation of an appropriate information platform, including a set of databases that adequately describe changes taking place in various spheres of state activity. However, today, in Russian practice, this tool is practically absent, which significantly complicates the qualitative and quantitative analysis, assessment and forecasting of the processes of adaptation of Russian regions (including the population living in them) to consequences of global climate change. The purpose of this study is to form a database of indicators characterizing process of adaptation of socio-ecological and economic systems of a northern regions of Western Siberia (The Khanty-Mansiysk Autonomous Okrug and Yamalo-Nenets Autonomous Okrug) to global climate change. The projected database should become the basis for creating an open information resource for a wide range of users when they solve analytical and predictive tasks related to a socio-economic assessment of an impact of global climate warming on permafrost. To achieve the objectives of the study, a set of methods was used: theoretical generalization and comparison, formalization, algorithmization, structuring and grouping, economic and statistical methods (including correlation and regression analysis), cartographic method, graphical modeling method. As a result, we have formed a database representing a single, periodically updated repository containing spatio-temporal data sets characterizing processes and phenomena, on the one hand, socio-ecological and economic systems, on the other – climate change. Further work with the database assumes, on the basis of available quantitative data and methods of mathematical statistics, the identification of elements of the ecological, socio-economic systems of the KhMAO and YaNAO vulnerable to global climate change, as well as forecasting the dynamics of their (systems) transformation.