articles

The article presents an economic and mathematical model that may predict financial effects and maximize the enterprise profit by optimal distributing costs among various types of advertising. The underlying algorithm, tools and application example are discussed and economic efficiency of the proposed approach is estimated.

The paper deals with economic issues of internet projects developing for travel companies. The various criteria of economic efficiency based on the total cost of ownership methodology featuring Web-based projects costing are discussed. Alternatively, reduced costs, cash flow, business activity, competitiveness, profitability of capital investment indices and functional complex are considered.

The problem of the structural and functional description of the business environment which provides the requirements for information systems implementation is considered. Basic terms definitions are proposed followed by comparative analysis of concepts and tools of the two most elaborated modeling methodologies.

The paper deals with optimization models of service support choosing for business processes complex. Approaches to services performance crucial indicators measurement in information system based on serviceoriented architecture are suggested.

On the 75th anniversary of V. Volkova This article is devoted to 75th anniversary of a member of the Editorial Board of «Applied Informatics» Violetta Nikolaevna Volkova. V. Volkova — candidate of techical sciences, doctor of economic sciences, professor, honored worker of higher school of the Russian Federation. The author of several monographs, textbooks and teaching aids in systems theory, a permanent author and editor of the first reference book «Applied Informatics». Made a significant contribution to the development of information theory, developed and teaches a number of original training courses. Actively involved in the development of federal education standards in informatics.

On the 80th anniversary Article is devoted to the anniversary of outstanding scientist in the field of computerization of education, doctor of technical sciences, Prof. J. Saveliev, who stood at the origins of computer technology in education. Under his leadership a number of government projects on the automation of higher education in the Russian Federation have implemented. Being the Director of the Institute of Higher Education and the International Academy of Higher Education AY Saveliev is active involved in public education and training of the teaching staff activities.