The article examines a methodology used to form a software developer and distributor marketing strategy. The authors have created a set of economic and mathematical tools that help make market forecasts and assess the extent of attractiveness/ appropriateness of solutions.
articles
Software Market and Software Marketing Specifics
The author:
Antonova E. A.
Degree:
Postgraduate Student, Mari-El Republic State Technical University
Location:
Yoshkar-Ola
All articles:
The author:
Bendikov M. A.
Degree:
Doctor of Engineering, Head of the Innovative Management and Modelling chair, Moscow University of Industry and Finance, Central Economics & Mathematics Institute, Russian Academy of Sciences
Location:
Moscow
