articles

Widespread use of web-based systems in business, marketing, e-learning, etc. makes it necessary to take into account and analyze the information needs of the user in order to optimize interaction with him. One of the main problems of creating adaptive web-based systems is the task of classifying information resources (pages) of the portal describing the offered product or service, for the subsequent formation of the user profile and personalized recommendations of services. Data mining and machine learning methods can be used to solve this problem. The article presents a new approach to creating adaptive web-based information systems using the reinforcement learning algorithms to classify information resources and to form personalized recommendations to users based on their preferences. An adaptive approach is proposed and justified, based on the use of Reinforcement Learning procedures, which allows you to automatically find the most effective strategies for the correct classification of the site's resources and the formation of user groups with the same type of requests and preferences. The proposed scheme allows you to create procedures for evaluating and ranking information resources of the system based on the analysis of user behavior on the site online. The reinforcement learning algorithms used make it possible to evaluate the relevance of each page of the site to the requests and preferences of the users from different categories in order to optimize the structure and content of the site, as well as to build an effective system of recommendations in accordance with the user's interests to be able to choose the most suitable products or services.