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articles

Authors: Lipatov A., Yurkov A.     Published in № 6(78) 28 december 2018 year
Rubric: E-commerce

Methods of SEO evaluation

Today, almost every commercial organization has its own website. And every owner of his web resource aims to generate income from it. You can increase revenue from your site as a business tool in various ways. One of such methods is search engine optimization (SEO), which is a complex website promotion in search engines (SE) by increasing its visibility on specific search phrases (keywords). The result of this optimization is an increase in traffic to the site. The article shows what indicators need to be used to assess the quality of SEO-promotion of online shopping sites.

Key words

SEO, Search engine optimization, website promotion, ecommerce, online stores, search engines, web analysis.

The author:

Lipatov A.

Degree:

master student, Saint-Petersburg State University

Location:

Saint-Petersburg

The author:

Yurkov A.

Degree:

Dr. of Physics & Mathematics, Professor, St.‑Petersburg State University

Location:

St. Petersburg