Practice shows that at the same time, as traditional retail sales decline, the e-commerce market has
been growing steadily since 2007. The efficiency of this distribution channel depends on the chain of
connected business-processes of delivery from the supplier to the final buyer. Without proper coordination
of these processes, efficient retailing is difficult. The retail trade procedures are based on the
integrated interaction of information technology, large data technologies, Internet Things and newly
emerging technologies. This article provides an overview of the e-commerce market, the role of IT
in it, the practice of using IT in the channels for the provision and distribution of goods, and the actual
requirements of customers for the services of the reseller. On the basis of the obtained data on the
current practices of IT architecture management, it is necessary to develop reference models for retail
enterprises.
At the moment, there are developed reference models of companies in the field of retail sales, taking
into account the use of the mentioned information technologies and services, such as IoT and Big
Data. After analyzing the results of the work done, it is possible to develop reference architecture
models using modern Internet technologies Things and Big Data based on the development of integration
platforms and applicable to any information systems and services providers based on the best
retail practices.
Key words
Digital transformation, retail, enterprise architecture, architectural approach, service-oriented architecture, e-commerce, Internet of things, big data.