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Approaches and principles of preparation of the future public relations specialists to using information and communication technologies

While modern society is developing information technologies (IT) used more and more which influ¬ences the way education is reforming. The important direction of that reforming is perfection of the content and technologies of education that is closely linked to preparation of the future specialists for usage of informational and communication technologies in professional work. The research of techniques for IT's training allows to select a number of education¬al principles for preparation of specialists in public relations.