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Data Mining technologies in managing the assortment of trading companies

In the conditions of fierce competition, satisfaction of all customer needs provides a trading enterprise with a sustainable competitive advantage. With the traditional structure of the assortment, there is a decrease in both the potential and real level of profit, the loss of competitive positions in promising markets, and, therefore, there is a decrease in the stability of the enterprise. The development of an analysis system to determine the specifics of the product range, optimize the range, and adapt it to the conditions of the Russian market is undoubtedly an urgent task. This article provides an overview of trade and IT companies that use data mining technologies. The survey showed that many companies are using data mining technology to improve customer service, turnover and sales in stores. In this regard, the management of Familia decided to develop its own software that will combine the analysis of turnover and sales in the company's stores in order to increase sales and improve the placement of goods in stores so that the client buys the necessary things, increasing the company's profit. The paper shows the possibility of combining several data mining methods in one system; shows the results of the analysis system and shows the effectiveness of the developed analysis system at Familia. The uniqueness of the developed software is the combination of data mining algorithms into one software product. The developed analysis system, based on the joint work of two data mining algorithms K-means and Apriori, allows you to manage the range of trade enterprises, reducing company losses. Read more...