Degree
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PhD Student, Master, Lecturer, Department of Business Technologies, Faculty of Business Management, Vilnius Gediminas Technical University |
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E-mail
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jolanta.sabaityte@vgtu.lt |
Location
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Vilnius, Lithuania |
Articles
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Strategic aspects of interaction between the electronic and mobile businessesEffective development of nowadays business must be based on scientific knowledge and sciencebased
solutions, which are designed to properly integrate electronic and mobile business models
into enterprises current traditional activities. IT-based development should be followed by rightly
identified characteristics of electronic, mobile business and participants in this area, analysed
strategy aspects and identified the role and importance of business model in this context. The aim
of this article is to analyze the effective electronic and mobile business integration to traditional
business aspects from the strategic point of view. To achieve this goal, the main characteristics of
e- and m-business were identified, information technology-based business strategies and business
model classification were analyzed. Research methodology employed: systematic literature analysis
and synthesis, grouping, graphic information visualization techniques.
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